Local Love: Colibri Towelling and the Authentic South African Experience
Local Love: Colibri Towelling and the Authentic South African Experience
From the vibrant streets of Johannesburg to the breathtaking beaches of Cape Town, South Africa is a country brimming with diverse cultures, spectacular landscapes and a deep-seated sense of community. Nestled in this rich tapestry of life is a local gem: Colibri Towelling, a family-run business serving South Africans with luxury towelling for over six decades.
What sets Colibri Towelling apart? It’s their unyielding commitment to their roots – their “Local Love” for South Africa. From the sun-drenched fields of the Western Cape, Colibri sources 100% of its cotton, supporting local farmers and weaving a narrative that’s as authentic and vibrant as the country itself. Every strand of yarn in a Colibri towel tells a story of South African resilience, craftsmanship and community.
Indeed, the journey of a Colibri towel begins in the sprawling cotton fields of South Africa, where dedicated farmers tend to their crops with love and care. Colibri Towelling makes it a point to source its cotton from these local farmers, boosting the regional economy and ensuring the sustainability of the agricultural sector. This ethos is at the heart of the brand’s commitment to its homeland. As the cotton is harvested, cleaned and spun into the plush yarn that will soon become a Colibri towel, it retains the warmth of the South African sun, a testament to the brand’s love for its roots.
Once the yarn reaches the Colibri plant in the picturesque Strand, Western Cape, it’s transformed into luxurious towels through an intricate process of weaving and sewing. This stage, too, is a love letter to South Africa, executed by local artisans who pour their skill and dedication into every stitch. With their playful energy and decades of experience, they breathe life into the towels, ensuring each piece is a testament to South African craftsmanship.
Colibri’s commitment to “Local Love” doesn’t stop at production. They’re also passionate about supporting local businesses and contributing to their communities. Colibri reinforces its pledge to uplift and sustain the South African economy by sourcing all its materials from local suppliers.